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Customer service is important for any business, but for a startup it means the difference between succeeding and being one of the 90 percent that fail. HappyFox founder Shalin Jain goes deep on exactly what you should -- and shouldn't -- be doing for your customers.

I know from experience that entrepreneurship isn't about being brilliant; it's about being adaptive and resilient.

Do your live-fire tests with real folks and prepared to get served some humble pie. It doesn’t always taste sweet but it’s good for the soul (and the product).

“Drop your free tier” should be for bootstrapped SaaS apps what “Charge more” is to consultants: a reflex, a sanity check, a default choice.

If you're launching a startup—be sure to avoid these 6 common startup mistakes to put yourself in the best position possible.

Advice from Joanne Wilson, Angel Investor

We humans acclimate to our surroundings incredibly quickly. The buzz is not going to last. Until you realize the next rung of the ladder isn’t where salvation hides, the siren song will keep playing.

Confusing testosterone with strategy is a bad idea

I have pivoted three times from my original idea. That’s a lot in a short space of time but it has helped me find product market fit. Here is why I did it.