Beware the "Superstar Advisor" Shamby Wil SchroterThe idea of bringing on a "Superstar Advisor" is usually a total sham — but it's all created by us.Continue
Startups are Built at the Expense of Foundersby Wil SchroterStartups are often built at the expense of Founders long before they are built for our benefit.Continue
Who's Qualified To Be A Founder?by Wil SchroterBeing a Founder is a job that anyone can get and no one is qualified for.Continue
Manage Downside First, Big Opportunity Second by Wil SchroterWho cares how fast we can scale if we're not around long enough to do it?Continue
At Some Point, Founders Become "Just Employees"by Wil SchroterAs Founders, we often give so much to our startup that eventually we become glorified employees.Continue
A Growth Marketing Stack for Startupsby Tristan GillenThe tools and software you use in your day-to-day sales and marketing are called Martech. This is an abbreviation of “marketing technology” and this is what you should know about how to stack it.Continue
We Want to be Safe, Not Just “Rich”by Wil SchroterBeing safe is a luxury, and something often overlooked while building a startup. As Founders, we need to remember that paying the bills should be our ultimate goal, and hope that the "riches" follow suit.Continue
What Problems DO Just Go Away With Time?by Wil SchroterWhile our startup problems don't go away entirely, our ability to manage them changes over time. Continue
Everything You Need To Know About Pitching Investorsby The Startups TeamEverything you need to know about pitching, from what your pitch to include to how to create a killer pitch deck to the things you should absolutely NOT do.Continue
Does it Matter if I Own 51% of my Company?by Wil SchroterWe all have heard that "just getting 51% of the company will help us control the board and rule the world!" But in startup companies, that's often not the case.Continue