It's Not What We Own, It's Whether It's Liquidby Wil SchroterOwning 100% of an asset is the same as owning 0% if it's never liquid.Continue
Adding Staff Isn't a Sign Of Success, Revenue Isby Wil SchroterExpanding is exciting, but every step we make toward growth is also a liability that we need to be aware of (and prepared for).Continue
Our Latest Success May Be Our Lastby Wil SchroterWe need to recognize that whatever our latest success may be, it may in fact be our last big hit — and that's OK.Continue
Beware the "Superstar Advisor" Shamby Wil SchroterThe idea of bringing on a "Superstar Advisor" is usually a total sham — but it's all created by us.Continue
Startups are Built at the Expense of Foundersby Wil SchroterStartups are often built at the expense of Founders long before they are built for our benefit.Continue
Who's Qualified To Be A Founder?by Wil SchroterBeing a Founder is a job that anyone can get and no one is qualified for.Continue
Manage Downside First, Big Opportunity Second by Wil SchroterWho cares how fast we can scale if we're not around long enough to do it?Continue
At Some Point, Founders Become "Just Employees"by Wil SchroterAs Founders, we often give so much to our startup that eventually we become glorified employees.Continue
A Growth Marketing Stack for Startupsby Tristan GillenThe tools and software you use in your day-to-day sales and marketing are called Martech. This is an abbreviation of “marketing technology” and this is what you should know about how to stack it.Continue
We Want to be Safe, Not Just “Rich”by Wil SchroterBeing safe is a luxury, and something often overlooked while building a startup. As Founders, we need to remember that paying the bills should be our ultimate goal, and hope that the "riches" follow suit.Continue