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Many marketing efforts focus too heavily on creating a “wow” factor. Even if your team can crank out dozens of flashy campaigns, they mean nothing if they don’t promote effective customer engagement.

Here's a list of some of the industry's most highly-rated crowdfunding experts and consultants. Their years of hard-won expertise can help you determine if crowdfunding is right for your business, as well as how to increase the odds of getting funded.

Customer stories are powerful. Startups are smart to take advantage of their ability to create the truly inspiring customer experiences that are the foundation of persuasive case studies.

The three primary types of crowdfunding are donation-based, rewards-based, and equity crowdfunding. We discuss the nuances of each crowdfunding method so you can choose which one is best for your fundraise.

Your worst user isn't who you think it is. Its the ones that never return and give you nothing.

If you want to launch a startup, you have to start with an idea. But how do you find the best startup business ideas? Let us guide you.

Mergers and acquisitions can be paramount to a company’s long-term growth strategy, but when M&As go wrong, it can lead to disaster. Here's why M&A due diligence is so important.

No bottlenecks. No issues. Just streamlined experiences on both sides that lead to best-practice outcomes and award-winning recognition.

Short-term wins absolutely exist, but instead of spending time and money searching for them, early-stage companies should formulate repeatable, scalable marketing techniques.

Startup failures should be quick and relatively pain-free, and it should inform and motivate and eliminate alternatives. Here are some ways to validate early on to avoid a really painful failure.