Your development shop should not be building products on spec or automatically bolting on every feature idea that is just technically feasible. These approaches may result in a passable MVP or v1. But, to stand the test of time and future releases, you need a better system.

I help dev shops create products that more of their target audience will use and buy. To do this, I use user research techniques that help us make data-driven design decisions based on your users' goals, pain points, breadth of tasks, expected business value, and expected market share. This leads to a well-prioritized prototype for your next release and a roadmap for your future releases.

I have over 10 years of experience, evenly split between development and UX, and my upcoming ebook is UX for Development Shops. Download the first 2 chapters for free on my website.