Ripul ChhabraMVP Expert
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An entrepreneur with over 16 years of IT experiences in building websites, web applications, and mobile apps for top-tier companies as well as startups. I have worked for Fortune top 500 companies. I've successfully helped over 250 entrepreneurs, startups, and businesses. My expertise is in creating the online marketplace, learning management system (LMS), SaaS, directory, eCommerce store, booking portal, or any other application. I can help you with the conceptualization of your idea into a working Minimum Viable Product.



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You can generate leads using the following ways:
Direct Engagement
Generate Leads on LinkedIn
Advertise and Retarget
Ask for Referrals from Current Customers
Write Guest Blogs
Rank in search engines to generate leads
Answer Forum Questions

I've successfully helped over 150 entrepreneurs, startups, and businesses, and I would be happy to help you. Please send me more information before scheduling a call - so I can give you maximum value for your money. Take a look at the great reviews I’ve received: https://clarity.fm/ripul.chhabra


NFT platform is getting robust all over the world, every big brand and company is now paying attention to create their own tokenized NFT. Although the NFT marketplace is worth millions, yet creating your personal NFT marketplace can bring some challenges for you. Let us get across what is an NFT marketplace and how to create one. For more information, you can refer to https://techwink.net/blog/how-to-create-nft-marketplace/

I've successfully helped over hundreds of entrepreneurs, marketplace owners, and businesses, and I would be happy to help you in stragerting your NFT Marketplace.


Honestly, UserVoice and Zendesk seem a little expensive

Fortunately, you can find alternatives like Kayako, which allow you to run your customer support department for only $15/month per agent, which is a bargain for everything you get:

Live chat + email + social media - unified channels support
Self-service center
Mobile SDK (Android + iOS)
Insightful reports
Team collaboration features
Assignment rules
Collision prevention
700+ app integrations thanks to Zapier.
You also get a Customer’s Journey, which allows you to visualize everything your customers have done and said, so you can bring context instantly and solve their issues ASAP.
Conclusion- There's no platform deemed to be 'Best' choose what suits you.

I hope that helps!


Divi Theme is perhaps one of the simplest WordPress themes out there with a lot of features. Divi Booster is an exceptional plugin.
You can use Divi Booster as it adds 50 new configurations to your Divi theme. This includes customizations for your headers, footers, menu, sidebars, posts, pages, and more.
Conclusion- There's no platform deemed to be 'Best' choose what suits you.


Some will say that the right move is to specialize: to finely hone your brand to target a particular niche. The more in-depth your targeting, so the argument goes, the better your chance of convincing your target audience to buy from you. You certainly can’t please everyone, and it’s difficult to establish a unique identity while trying to serve multiple distinct groups.

Of course, others will contend the opposite: that you’ll get ahead by giving your brand common appeal and exposing it to as many people as possible. Niche targeting puts the fate of your business in the hands of a relatively-small group of customers.


There are many tools that you simply can use to trace visitors on your site, however, when trying to convert those users from visitors to clients, the simplest tool far and away is with an internet site visitor tracking CRM integration.
CRMDialer’s website visitor tracking feature gives businesses like yours a window into the behavior of prospects in real-time. Website visitor tracking starts the instant that somebody visits your site, clicks a link in one among your emails, or completes a form.
The moment that a visitor enters your site for the primary time and forever your sales agents will know exactly what the precise contacts checked out, for a way long, and be ready to determine exactly what the prospects have an interest and thus putting an end to cold calling once and for all. The more visitors that get cookies, the larger your pipeline is going to be.


In times of despair and joy, we often look up to little things that give us happiness and a sense of satisfaction. According to a 2011 study in the Journal of Psychology and Marketing, it was noted that 28% of the shoppers had purchased something to celebrate the occasion or personal victory, and 62% to cheer themselves. Therefore it can be concluded that shopping plays a crucial role in everyone’s lives.

In the present day when the physical world has come to standstill, the virtual one has surpassed all the boundaries and expectations. The recent report by Amazon, clearly demonstrated that shopping for groceries has increased by as much as 50 times in just 6 months of lockdown. Therefore, in this constant cross rapid-fire amongst big business houses, it has become very important for the customers to know what they are looking for and expecting from the virtual marketplace.

The online marketplace can be broadly classified into 3 categories based on the target audience:

Business to Business (B2B)
Business to Customer (B2C)
Customer to Customer (C2C)

Business to Business (B2B)
It is a type of online marketplace that acts as a mediator between the seller and the buyer, where the trade of products and services takes place in large quantities.

This kind of marketplace requires a lot of investment and consistency and is hard to establish initially. But once it is established it becomes very profitable and builds up a wide range of
customers. B2B marketplace is a preferable choice for most of the sellers as:

They are not required to make their own e-commerce trading website.
It provides a wide range of customers.
It is quick and efficient.
It does not require much investment.
Being a mediator, B2B marketplace has different business strategies and set of terms and conditions for its sellers and buyers.

Based on Commission
It is used most frequently, as the big industries can easily adapt this method and sell their products by giving some percentage of commission to the mediating platform for providing the customers. Some of the examples are Alibaba, freelancer, etc.

Based on Subscription
A subscription-based method is usually opted for by companies who already have customers and buying a subscription won’t be much big of an investment. For example, fashion brands, etc.

Based on Listing Fees
Marketplaces like Etsy take a fee for listing the products and add additional commission chargers to every purchase made.

Business to Customer (B2C)
It is another kind of marketplace where the business industries do not sell their products or services to another business industry but to the customer directly. This kind of marketplace is most popular these days as it helps direct interaction with the customer. For example, AliExpress and MakeMyTrip.
Just like the B2B marketplace B2C also have different types of business strategies and set of terms and conditions.

Based on Commission
B2C marketplace requires the provider and receiver of the service to pay an amount of commission for delivering and mediating the service or products. Travel sites like travelyaari, MakeMyTrip, red bus widely use this method.

Based on Subscription
Unlike B2B marketplace, B2C marketplace requires only the seller to pay for the subscription and not the buyer. For example, eBay.

Based on Listing Fees
Along with the commission, there are some sites like Etsy which also charge listing fees of about $0.20 for a premium listing, etc.

Customer to Customer (C2C)
C2C marketplace is the most convenient form of the marketplace as it allows people with the same interest to share the products and services. Peers can share their services or products they want to offer to people who wish to take those services. It is a very organic way of reducing unemployment as it provides a platform for all range of service providers. A buyer can be a seller tomorrow with no bars. For example, Uber.

Unlike B2B and B2C marketplace, C2C marketplace has different business strategies and terms and conditions.

Paid Promotions
The service provider can promote its product or services by paying some amount to the marketplace, in order to stand out. It helps them attract customers and build up their business.

Paid Promotions can be further divided into 3 parts.
a) Sponsored Vendor profiles

b) Featured Products and Services

c) Promoted Products in cart/at checkout

Advertisement
Another method is the promotion of the product or services by the third party through


burdened with having to walk the perilous tightrope of achieving business results (including revenue targets), without pissing off users. In fact, the challenge is greater than merely avoiding pissing off our users; it is to make our users genuinely delighted, whilst the money rolls in to keep our business / investors delighted – all at the same time.

There are a few guiding principles which are helpful to consider when generating ideas on how to monetize your product:
Complement the user experience
Think long term
Be creative
1. Complement the user experience

If you’ve ever worked in an organisation which has a product and an advertising (or other) sales team which are interdependent, you’ll know that exchanges like this can be fairly commonplace. For the sales team, their target is what matters most. Bad sales people will be more than happy to bastardize their product to achieve revenue targets without considering about how this may impact the user experience. Good sales people will understand that the key to long term revenue generation lies in the delicate balance between achieving quarterly targets and building a product that people still want to use.

monetization user experience

I once worked in a team which ‘commercialised’ the homepage by selling a £50k 1 day ‘home page takeover’ to McDonalds. This was an awesome deal for the sales team. The additional revenue meant the team had reached their target and would get a bonus. For the actual users of the site however, this meant they would be greeted by a hideous McRib burger whilst planning a luxury health spa trip. Hardly a complement to the overall experience but on the flip side, arguably not so painful as to drive users away forever.

How to complement the user experience
complement the user experience with monetization

Where possible, monetization should at best complement the user experience and at worst do nothing to negatively impact the user experience:

If you’re selling ads or working with commercial partners, pick partners which suit your target audience and can actively add to value to your users
Price your product in ways which make the jump from free to paid more manageable and attractive for different segments of your audience
Incentivise your users to give you the assets you need for monetisation by giving them a choice. For example, if your product is an app, don’t force your users to share contacts and personal data up front so you can sell sponsorships. Instead, build a product which your users want to share with other contacts and be honest and be up front about your commercial needs.
monetization strategies invasive

Before you commit to a monetization strategy, test the idea on a few users and measure how this impacts the experience. Use your NPS as well as qualitative feedback to measure the impact. If the reaction is outrage, consider alternative monetization methods.

2. Think long term
It’s easy to chase short term deals and revenue targets to achieve growth, but the key to smart monetization strategies is to force yourself to think longer term.

Sure, for startups this can be difficult. If you’re faced with an opportunity to commercialise a part of your product which means you’ll get funded it might make sense to take the cash and continue growing. However, be aware that your decisions may have a long term impact on your key product metrics.

3. Be creative
Monetizing your product can be a stimulating, creative process. Forget the conventional nonsense of advertising as being the only way to monetize your product. There are plenty of creative, innovative ways to generate revenues for your product.


Customer Acquisition Cost (CAC) is calculated by dividing all the Sales and Marketing costs involved to acquire a new customer within a certain timeframe. To get your customer acquisition cost (CAC), divide all sales and marketing costs by the number of customers acquired over a given time period. CAC is an important metric for growing companies to determine profitability and efficiency.


1.Send business card Yes, by post. This is a great way to reach out to all of your customers, whether they are already tech-savvy or are about to become ecommerce converts. Reminder, and it shows that you have invested the time and effort in providing them with improved services.
2.You can also send an email when you have your customers' email addresses. Be short and to the point and highlight a single action by inviting them to explore your web store. You can even customize it with a link so that they can see your most frequently purchased products in your webshop.
3.Inform your customers with instruction videos. Create short how-to videos that show your customers how to order online and share via email and social media. Aside from being helpful, it's also a great way to increase brand awareness and attract new customers.Promote online shopping with special webshop discounts Offering exclusive webshop discounts is a great way to encourage your customers to try out your new webshop.
4.Invite them to get free shipping or a promotional code. You can even get creative and organize a scavenger hunt in your webshop at a discount for all attendees. Help your customers log in. Challenge your customer service or sales team to encourage customers to order online.
5.Redirect all phone calls with questions about invoices and orders to the online self-service portal. Even if your customers aren't ready to order online, you can still refer them to the portal for an instant overview of prices, order history, current orders, stock levels and more. Request access data as soon as possible to encourage the use of your online portal.


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