Founder of Generous Work where we develop systems to automate your business processes and amplify your customer's experience.
The cheapest that I've found, almost like a light-weight Mailchimp, is EmailOctopus ( https://yourlink.to/email-octopus ) with a cost of $19pm for 10k subscribers. At this level of subscribers, you could also check out Mailchimp ($75pm), Campaign Monitor ($89pm), MailerLite ($35pm) or Get Response ($65pm). Hope this helps.
I'd recommend that you check out https://leandomainsearch.com for names. Perhaps look at two-word .com names or even look at purchasing industry-specific names with newer domain extensions like builder.io or builder.to then offering these directly to builders etc
One left-of-centre strategy I've seen is to have employees document one of their work procedures each day in a central, online SOP. Make it really simple & fast to add the procedure.
Next, run a small competition where employees can, with a positive bent, add suggestions for ways that procedures can be streamlined. Have the winner be the person who provides the most, positive, useful feedback that benefits the company.
Challenges that I've seen include:
- having orders placed but not fulfilled
- having vendors work around the payment process
- having shopping cart/marketplace software that handles shopping carts + shipping fees from various locations
A few other hurdles but worth the challenge :)