Alan WeinkrantzTech PR / Startup Communications Strategies

30 years of startup experience. I've served many U.S. and Israel companies and now serving the new generation of startups disrupting every phase of business. Deep expertise of Israel's startup ecosystem and innovation

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Spend 30 - 60 days listening. Find out who the thought leaders, bloggers, journalists who matter and don't do anything. Just listen on twitter, facebook and the blogosphere. You'll get a sense of opportunity through this discovery. I actually think it's to your advantage that you have no background in doing this.

Build a body of work in the form of a blog. Much depends on the size and scope of your company, but branded journalism can really make a huge difference.....

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