Nick LoperSmall biz marketing and outsourcing help

Your virtual assistant questions answered! Outsourcing since 2005, with some big wins and some scary expensive lessons. Marketing and business nerd, blogger, author, podcaster. Never stop learning.

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I think we need to reframe the question around what audience do you want to serve? Who do you want to help? Focus on building the best possible resource to solve a certain problem, and trust that the money will follow.

One affiliate example I often point to is TripAdvisor. They didn't set out to "become an affiliate and build a website." They set out to build an authoritative brand in the travel space, and now earn a ton of money from flight and hotel bookings as an affiliate. They solve a specific problem (with my limited travel budget, what are my best options?) and found a way to monetize that.

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