Leslie PankowskiMarketing Communications Expert Problem Solver
Bio

Marketer & Strategist. Communications Matchmaker – I match communications strategies with clients seeking solutions to problems or strategies to maximize opportunities. Formerly of McCann-Erickson Worldwide, Kirshenbaum Bond & Partners and the Ad Council. M.B.A. in Marketing & Human Capital, trained in video production and editing. Skills also include ghostwriting, research, marketing analytics & graphic design.



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I recommend developing a short survey with an incentive for completion, optional contact info questions at the end + interest in participating in an online focus group in the future. Then requesting the opportunity to post on private group boards dedicated to either LearnDash users *OR* PK-12 teachers on Facebook, etcI found this private group you could approach on Facebook: "LearnDash LMS Tips & Tricks" (14.5K Members). The Census will tell you the largest # of school districts (i.e. large # of teachers) https://www.census.gov/library/visualizations/2019/comm/largest-school-districts.html. Google search to see if LearnDash is included as a tool for teachers on the school district's website. Then prioritize finding groups of teachers online for those school districts first in your survey outreach.
Note: many groups on FB are against promotion, so I strongly recommend framing the survey as research AND include an incentive for completion as an indication you value the respondents' time. If you'd like to schedule a short call with me to discuss this process further, please let me know. Best of luck!


Hey there, I'm going to give you my low cost/ no cost approach. (Large firms have tools and research teams, I do not!) (1) First I'd break down - into a list - all the aspects that make up a demographic target or avatar (e.g. age, race, ethnicity, gender (e.g. male, female, non-binary, geographic location, income level (i.e. both household and individual), education level, marital & family status (i.e. does your target audience have children), occupation). (2) Second, look at the list, write down what you know, and for what you don't know go to step 3. (3) Next, it's time for more research. You may actually know the answers to all those questions, but do you, or your client, know how big that demographic target (or combination of multiple demos) is? Also, everyone in the same demo does not think, believe, or have the same purchase behaviors. So look at the psychographic aspects of your target as well (i.e. interests/ hobbies, media consumption, political beliefs, organizations affiliated with, etc.), 4) Finally, here are my go-to free data resources to calculate the size of my target audience (which is needed to calculate conversion rates and if the market is large enough to make a profit from based on your product variables. 5) Research resources: Pew Research Institute, U.S. Bureau of Labor Statistics, U.S. Census Bureau Quick Facts (obviously I have made the assumption your targets are U.S. based): https://www.pewresearch.org/ | https://www.bls.gov/ | https://www.census.gov/quickfacts/fact/table/US/PST045219

Best of luck! Leslie


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