Parveen KalerOwner at Smartful Studios Inc.
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Mobile Development. Metrics. Distribution. Entrepreneurship



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There are three types of metrics that you want to collect.

1) Aggregate metrics
2) Cohort metrics
3) Funnel metrics

A tool like Flurry is OK for aggregate metrics. Google Analytics for mobile is probably the better choice depending on your needs.

For cohort and funnel metrics, I prefer using Mixpanel. And for tracking App installs I prefer Tapstream.

For a deeper dive into the above analytics types above, I recommend reading Lean Analytics by Alistair Croll and Ben Yoskovitz.


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