Madeline JohnsonMarketing Strategist

I am a media strategist and social media marketer. I have been featured on NBC’s Today Show as a leading marketing expert, and have represented prestigious and well-known brands including Aveda hair care and cosmetics; The Spas at Fairmont Raffles Hotels; YonKa Paris skincare, Rene Furterer Paris; Paul Labrecque Salon & Spa; Townhouse Spa, Acqua Beauty Bar; Leonor Greyl hair care; StriVectin skincare; Somme Institute skincare, Carthusia fragrances; Profumi di Forte; Nasomatto and Morgane Le Fay perfumes. Additionally I have worked with Surya Brasil, a natural, organic and vegan beauty brand sold in Whole Foods and natural retailers worldwide along with UniKWax Centers and OurSkinny, the easiest diet ever.

I have also represented non-profit organizations dedicated to helping companies create solutions for global challenges including Businesses for Social Responsibility and The Council on Economic Priorities. In 2015 I helped launch Melius, a better way to help people everywhere become financially fit.

Throughout my career I have developed relationships with the editors of top tier media outlets including Allure, Glamour, Elle, Harper’s Bazaar, Vogue, Town & Country and W Magazines as well as The Wall Street Journal and The New York Times and influential digital media journalists affiliated with The Huffington Post, Refinery29 and StyleCaster, etc.

I find it extremely important to explore new, innovative ways to amplify my clients’ messages and strive to fully leverage the ever-expanding universe of media options, marketing channels and technological innovations that have forever changed the practice of PR.

Recent Answers

Ah, Tinder for introverts? I have used SurveyMonkey before and I am using it now to test an online/on demand PR course that I am filming. Yes, it is a great idea to test with SurveyMonkey and it is a very easy site to use. You can add the link to your survey on all social media and in an email. I would start by emailing all of your contacts. However you may want to consider giving your testers something to try. Have you developed a prototype?
I also recommend finding out what people think about your idea via meetups and events and by creating an opt-in page. Let me know if you need any help.

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