For me, it always starts with the user. I look for a real-world problem something I or people around me are actually struggling with. Once I find that pain point, I obsess over understanding it deeply: what triggers it, what people are currently doing to solve it, and why those solutions fall short.

From there, I prototype fast, whether that’s building a lightweight app, a landing page, or even just a clickable Figma. The goal is to test demand before spending real time or money. I’ve built and launched multiple apps this way, some hit, some didn’t, but I always walked away with more clarity.

I also think a huge unlock is how you think about distribution. I don’t just ask, “How do I build this?”; I ask, “How will I get this in front of people?”. This mindset helped me build and scale apps to 1M+ DAU.

Last thing: you don’t need to have all the answers up front. Startups evolve. The trick is to stay close to your users, keep iterating, and don’t be afraid to pivot if you’re learning faster than you're growing.

Building startups are the best adventure, can't wait to see what you launch!