1. Rewrite your resume connecting what you did to business outcomes and Leadership/Management verbs. And remember you only have 6 seconds to make an impression, make the top of your marketing materials count.

2. Audit your LinkedIn by doing a Listening Tour. Adapt to what the job market needs in your specialty. Define your audience (CEO? CMO? Board?) and what matters to them and reframe your marketing materials.

3. Go multi-channel, beyond application. Get in touch with 3 contacts, minimum. Stay relevant and data-driven with cold outreach and virtual/in-person social interactions. Develop other marketing materials outside your ATS resume and LinkedIn profile.

4. Start sounding like a consultant. Get involved in the brands you admire. That means, be targeted. Manage your time and dedicate it mostly to your target companies. Shift from asking for a job to offering value. Be memorable, for the right reasons.

You need 1 positioning strategy that makes people say: “We have to talk to this person.”