1. Host Invite-Only Virtual Roundtables

Invite 6–8 mid- to senior-level decision-makers from your target industry to join a high-value Zoom discussion on a niche topic you specialize in. It positions you as a thought leader and creates natural lead opportunities through connection — not pitch.

Pro tip: Record the session (with consent), repurpose snippets for LinkedIn content, and create a whitepaper from insights.

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🔍 2. Build a “Micro-Industry” Newsletter

Forget broad newsletters. Curate insights, case studies, and commentary specific to one sub-sector you consult in (e.g., SaaS in APAC or clean tech scaleups in Europe). Make it invite-only and promote exclusivity.

Why it works: People trust experts who show up consistently with relevant, niche value.

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🎙️ 3. Launch a Thought Leadership Series (Podcast or LinkedIn Live)

Interview your ideal clients or industry disruptors. Not only does this warm up future leads, but it also increases your visibility, SEO, and brand equity.

Bonus: Those who say “yes” to interviews often turn into clients or referrals.

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📈 4. Partnerships with Non-Competing Firms

Team up with branding agencies, law firms, or investor networks who work with your audience but don’t offer strategy consulting. Set up referral pipelines or co-branded webinars.

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🤖 5. LinkedIn + Email “Insight Drop” Campaign

Instead of cold-pitching, start with a high-quality insight — a short audit, benchmark, or quick win. Reach out via LinkedIn or email with a personalized message and 1-slide visual showing an area of opportunity. Subtle, smart, and hard to ignore.

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Final Thought:

Lead generation is about resonance more than reach. In consulting, trust trumps volume. Combine these approaches with strong follow-ups, CRM discipline, and social proof — and you’ll be on your way to a pipeline that grows predictably.

This is a deeply emotional and challenging situation, and it’s completely human to feel torn when someone you care about is ready to walk away — whether from a relationship or a partnership.

But if we’re talking about a business partner, the best thing you can do — both for yourself and the company — is to take a step back and look at the bigger picture.

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✅ Here’s what we’d suggest:
1. Put the Business First, Emotions Second
Your feelings are valid — but when it comes to business, clarity and structure must take priority. If your partner is eager to leave, the focus should shift from “Why?” to “How do we protect what we’ve built?”
2. Review Your Agreements
If you have a partnership deed, buy-out clause, or exit strategy, follow it precisely. This isn’t just about fairness — it’s about preserving your reputation and the stability of the company.
3. Stay Calm, Stay Professional
Holding on emotionally can cloud your judgment. But letting go doesn’t mean giving up — it means making space for fresh energy and focus within the company. It may even open doors to better alignment or new growth opportunities.
4. Protect the Business You Care About
At the end of the day, you’re still here. And that means the company still has leadership, vision, and potential. Lean into your values, rally your team, and ensure the transition (if it must happen) is clean, respectful, and legally sound.

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💡 Final Thought:

It’s okay to not want to let go — but it’s also okay to accept when someone else has already moved on. When you lead with integrity and keep the company’s future in sight, you’re doing right by everyone — including yourself.

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You’re actually in a unique and exciting position — one where your passions naturally overlap. Real estate and interior styling/art are deeply connected at their core: both focus on creating beautiful, livable spaces that people fall in love with. Rather than keeping them separate, I would recommend incorporating your real estate career into your BMORE Chic brand — with intentional clarity and purpose.

Here’s why:
1. Synergy of Services:
Buyers today don’t just want a house — they want a home. Offering real estate services alongside interior styling positions you as a one-stop expert. You can help clients visualize potential, increase property value through design, or even stage homes with your own art. That’s powerful.
2. Stronger Brand Identity:
BMORE Chic already sounds like a lifestyle brand — not just styling or art. By folding in real estate, you elevate it to a full-service, boutique home experience. Your tagline could evolve into something like:
“Buy. Style. Live. BMORE Chic — Real Estate with Soul.”
3. Client Convenience = Loyalty:
When someone can buy a home and get it professionally styled and artistically curated by the same trusted expert, that’s unmatched value. You become their go-to for all things home.
4. Personal Fulfillment & Efficiency:
Building one cohesive brand means you’re not splitting your energy. Instead of running two separate platforms or marketing efforts, you channel all your efforts into a single, dynamic brand that fully represents your expertise.

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Final Thought:

So yes — incorporate real estate into BMORE Chic, but do it with intention. Clarify your brand message, showcase real-life case studies or transformations, and communicate the added value clearly to your audience.