Zhanar BaishakovaSustainability strategist and startup mentor
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I advise startups on product-market fit, how to fundraise and get customer traction +30 years of experience in FMCG multinational and +3 years startup coach and


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Uber won because it built what everyone wanted:
1. Riders: a taxi in one tap—no hailing, no long waits, clear pricing. 2, Drivers: flexible hours, fast onboarding, steady demand.
Solve pain points on both demand and supply, and you create an instant hit.


Become great at one of two cores: 1. Sales/marketing → fastest, transferable (customers + revenue) 2. Product development → build things people want
Spend 2–3 years mastering one. Then pair with a co-founder who covers the other.


Become great at one of two cores:1. Sales/marketing → fastest, transferable (customers + revenue) 2. Product development → build things people want.
Spend 2–3 years mastering one. Then pair with a co-founder who covers the other.


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