Tony MapulangaHuman Centered Design & Creative Brand Strategist
Bio

Creative Brand Strategist

Executed creative for Fortune 500 brands and national institutions across Africa, Middle East, and Asia markets. Led multidisciplinary creative teams developing award-winning, multi-channel campaigns spanning packaging design, brand guidelines, TV commercials, outdoor advertising, point-of-sale materials, and print campaigns. Collaborated with high-value clients across all industries from FMCG, Automotive, technology, healthcare, lifestyleand beyond.

Design and Innovation Specialist, Health Technology & Innovation

Lead human-centered design initiatives addressing complex healthcare challenges across immunization, maternal health, and health informatics systems throughout Africa and many more. Partnered with Ministries of Health from frontline Health Care Workers all the way up to national stakeholder & multinational, international donors (Gates Foundation, Rockefeller Foundation, CDC, Hewlett Foundation,),

Published author and innovation facilitator recognized


Recent Answers


Do in country market research, analysis and most importantly user testing on branding, pricing, acceptability, competition etc within that country on a small sample size. That's the best method

For qality range, import and export issues most countries differ. Large quantities, I'd consult a US based distributor who may have clearances already to your destination country and align with them. Small quantities I'd recommend connecting with a few retailers in country, they are best to advise and you can co-create a strategy that they are likely to support and they will best show you the market gaps based on their experience

Good luck


This is a data driven decision, curate answers to to questions.... indicators of demand, scale aligned profitability, justify that level of distribution and define enablers in the pipeline to support turn over... Marketing stuff etc.

But whether now or later... collect data! Package it and start making calls

Good luck


1)I've worked on many FMCGs brand some world famous and some lessor known across AMEA and there's already a good response to this so I'll just add. Think of it like moving or visiting a new country

a) Research and reach out - Look online, ask around, get some feedback and plan to adapt to "rome"...
b) Get a local guide/consultant - you could Google sites, hotels, food prices or translate every conversation if you want but... you're probably gonna over pay and won't the get the best out of it

2) for practical steps on market entry, build agile teams, systems and more using a design strategy methodology. Co-create with people who have expirience in the market and tap into their often brilliant innovative, market disruptive contextual ideas that have not just the guarantee for safe entry but are potentially almost an "unfair" advantage to get you to untapped extremely profitable positions.

Hope this helps.

Best,
Tony



This is a communications/systems question.

Communications considerations
1) Are you an individual or a firm? It needs to be clear if they are hiring you or your company
2) What evidence do you have that this is a workable alternative to what they have? Have you serviced clients of a similar nature before? Do you have the same knowledge as other advocates?
2) What are the trade-offs against the benefit of working with you? reduced labor cost or higher value for money, etc.

Systems
1) How do you work across time zones
2) Do you have the knowledge required/expertise for the regions you are interested in?
3) What channels are you using to engage these companies? Sales, HR, executives, etc.

Happy to assist


I'll answer this as someone who works in UX as to what the benefits are. It's either guess your assumptions are right and possibly lose everything on bad UI/UX or, at a fraction of said everything, give your final product a fighting chance with user/professional input


From my experience in communications, the key for your problem is what we call a 'unique selling proposition' (USP). For you the key lies in (a) packaging the distinction between carpentry and "high-end" carpentry. (b) Have you effectively targeted homeowners, architectural firms, or others? and (c) Have you curated the value proposition in a way that makes your services either essential or beneficial over generic high-end products? I would assume you are going for custom pieces.


Don't be afraid to lose it.... just for a bit, then you need to get yourself back together. The older you get, the less you will need to lose it altogether. good luck


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