It is important for you to identify the specific market segment you want to serve; avoid targeting everyone. Also, when marketing your services out there, tell your audience exactly the problem you will solve for them, i.e the outcome. Reach out to the people within your network, maybe those you have interacted with in whatever capacity. If you are active on social media for example, you can post content on your pages to encourage engagements first, then eventually introduce your services. Once you get the first client, ask them to give honest reviews about your services. This will be your pathway to getting your subsequent clients.

For your tech business, you will need to start by identifying the real problem that Nigerians in your area are facing and what is most urgent right now. This depends on the exact tech business service you want to start. Next, describe the solution and show the market opportunity. Define the market segment and ask yourself whether it is scalable. Then, you need to explain the revenue model (investors are very keen on this). How are you going to make money and how are you going to charge the customers? Most importantly, ask yourself how the customers will come. When it comes to pitching the local investors, don't just look for funding. Instead, state how much you need and how you are going to allocate the funds as well as the expected results. I have sat as a judge in different pitching events where entrepreneurs seek specific amounts but they have no idea how they are going to use the funds and what their expected results are. This is the point where many get disqualified. Avoid this! The final word for you is that if you want to stand out, focus on the reality on the ground, for instance; things like internet reliability and trust issues. Be clear in the way you create your business plan and the pitch slides.

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