Dustin WalkerCRO copywriter & messaging strategist

Conversion copywriter & growth marketer. Specializes in differentiation & figuring out tricky SaaS sales funnels. Are you a struggling small business or startup? Message me first for a discounted rate. www.dustinjaywalker.com

Recent Answers

Hey there;

I've helped quite a few tech startups (mostly in travel & SaaS) nail down their value propositions, especially as it relates to copywriting & conversions.

Just a guess, but could it be that you're focusing too much on differentiating based on your website's "features" or what it does?

If the core of what you offer isn't all that unique, try looking at other ways to differentiate. For example:

- customer service (Zappos)

- world view or business POV (Tom's one-for-one strategy)

- personality (Mailchimp)

- product design

- the audience you serve (niche out)

- how your website is created/run

Not all of these type of differentiators will be "game-changing." But if what makes your service/website unique resonates deeply with your target audience, maybe you don't have to be a "disruptor" like Uber or airbnb.

Tough to say without knowing what industry you're actually in.

If you want to chat, feel free to contact me.

Hope this helps.


Contact on Clarity

$ 2.92 /min

Schedule a Call

Send Message




Access Startup Experts

Connect with over 20,000 Startup Experts to answer your questions.

Learn More

Copyright © 2021 Startups.com LLC. All rights reserved.