Craig FifieldVeteran Web Marketer
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Co-founder Circlo, Inc. Former Microsoft Product Manager, Web App Designer, Veteran Web Marketer


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It's difficult to provide a definitive answer without knowing the niche, but if you know PPC will work (which is keyword based) organic SEO should be more cost effective long term. Also, if search volumes are low, organic results should be easy to achieve and therefore less expensive.


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