Prasoon RanjanEx-Salesforce, Growing & Scaling SaaS Business

ex-Salesforce Customer Success Director, and ex-Oracle Value Selling Director. Expert at building a viable and scalable cloud business. Leadership roles in 3 countries/continents and advised customers across APAC and EMEA.

Recent Answers

The answer varies based on which country you are thinking of. If your focus is India or China, then the game is completely different to say Singapore.
I can speak for India, having spent last 5 years there in a sales overlay team and then in customer success. As a result I have seen both the selling side as well as the retention side.
Key things that come to my mind:
1) Product maturity - think scalability, availability
2) Pricing - think flexibility
3) Market - think not only competition but also how crowded it is
4) Customer service - think customer retention and ease of switching.
5) Selling - think size and local partner strategy.

A lot depends on what is your product, but this was my attempt to broadly identify some of the key things.

In both my roles in India, I faced challenges across all these areas and am happy to get on a call to discuss these in detail specific to your company and product.

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