I help companies with consumer-facing products—digital or physical—crack the code to product market fit. I combine my deep understanding in consumer psychology and human behavior with a rigorous, data-driven product market fit process—grounded in testing and real consumer research. I help companies avoid costly mistakes and build products that customers actually want and a marketing strategy that speak to them. Having lived in 20+ countries and worked with numerous international companies across the globe, I can help you cut through the noise no matter where your market is.

I also work with individuals seriously committed to growth, helping them align their personal and professional lives for purposeful success. True growth isn’t about doing more—it’s about progressing in the right direction with self-awareness, intentional decisions, and aligned action.

After 8 years of deep, hands-on learning under an incredible coach and being a coach for others, I know how tough—and inefficient—it can be to navigate this journey alone. I’m here to help you cut through the noise, find clarity, and take action that truly moves the needle in areas such as:

- Growing your business or career while enjoying balance
- Strengthening leadership and emotional intelligence
- Optimizing mindset, habits, and physical well-being
- Building stronger personal and professional relationships
- Overcoming limiting patterns and self-sabotage

Some basic info about me:
- 10+ years of Product Market Fit expertise, Founder of Tree To Tub (beauty e-commerce), Uguru (marketplace, 500 Startups), DojoDog (food, exited) | Google and Berkeley alumni