As a client of agencies, what kind of differentiators would make a difference for you? I've already seen a few: Use of inbound/content/social marketing Conversion optimization/testing Focus on results/ROI/creating websites that generate leads Better UX/Design I can incorporate those things, but they won't differentiate our agency since many others do it as well. What can we do that truly sets us apart?
In order to even attempt to answer your question and a person would need a deep understanding of your business, the services/products offered, your business model, and maybe most importantly your market.
And in my opinion discovering a powerful and effective USP can be one of the most valuable assets a business can have...
No offense intended - But hoping to get the answer from people who don't have the required relevant information AND getting it for free is a bit of a stretch.
I'd highly recommend you find an expert here on Clarity (there are several that are more than qualified) and invest some money and time working with them to help you with this.
That call could be the best investment you make this year.
Best of luck!