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Require payment up front, either in full or as a deposit. During your onboarding process, make it clear that your policy is to pause future work if the client becomes past-due. And then follow that policy if it becomes a problem—be polite but firm. Concerned you don't have the reputation or trac...

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Answer with the truth. And perhaps follow their question up with a question such as "Why do you ask?" This serves 2 key purposes: 1. It helps you get to the root of what they are looking for / need / want. And regardless of whether you get that particular client's business or not - you gain v...

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Bill for the project and set clear expectations of the number of revisions, etc. Extra changes are charged at a pre-determined rate (hourly, per change, etc). The idea is to keep the objective of the project in the forefront. Rather than "designing a website", you are improving the website the m...

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In order to even attempt to answer your question and a person would need a deep understanding of your business, the services/products offered, your business model, and maybe most importantly your market. And in my opinion discovering a powerful and effective USP can be one of the most valuable a...

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In my business, positive bottom line equals bonus for everybody. Percentage of salary to employees - same for all, up to three months salary. That is simple and works well, and is aligned with overall goals. And it is easy to report where we are. We don't have sales targets, which we maybe should...

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Let me start by giving you some real data for our agency. When we started blogging we had about 1,000 visitors a month to our website. Today we have 13,000 a month. We currently have almost 700 subscribers to our blog and we blog almost every single day. The result is almost 250 new leads a month...

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