2 1/2 year old business - established website - once a week blogging - sharing across Linkedin and Twitter. No Google ads but some advertising on AVVO.com. Linkedin, Avvo and Yelp are top three referrers. Want to get more aggressive - what's the best way to spend a $1k month budget - agency recommendations welcomed.
Here are the things you need to consider:
- how is your current website performance (traffic, conversion, funnel, landing page etc)
- how is current campaigns performing? (CPA)
- evaluate the competitive space (determine what are available opprtunities that can be accomplished within your budget)
- plan, execute, and evaluate marketing campaigns
Your best bet is to understand what the space is like before committing to a particular channel. Do some testing and make sure you're tracking.