One of our client sites got hit by the most recent Panda/Payday update. The site is full of high-quality content, yet search traffic dropped to half of what we normally see. Anyone have experience with this? Since our focus with this site really is high-quality content, we've covered most of our bases in terms of best practices, which is why I'm stumped. Perhaps we've got bad links somewhere or something along those lines we aren't aware of? Thanks for any insight! @alexisgrant
Sorry to hear your client got hit. Unfortunately its impossible to diagnose without taking a deeper look at the site. However a few things to look for:
- Technical Onsite issues - is the site large? In which case it could be being dragged down by onsite issues.
- Advertising - Is the site heavy on advertising?
- "Bad" Links - as you have already mentioned this can be a factor
- You mention the payday update. Is your site in a niche with particularly spammy terms?
In what way was the site hit? Did you see a drop in rankings across the board? Did traffic drop off a cliff? Or was it a more gradual demise?
In some cases we have seen sites "hit by panda/penguin" actually lose visibility due to other sites that linking to them being devalued.
If you are able to share the domain I would be delighted to take a further look for you.