How much should I charge to develop a WordPress site?

I'm a 20 year old student studying Graphic Design. I occasionally get clients who would like me to completely redo their website such as designing a custom theme, adding plugins and doing it all with wordpress.


Take the # of hours it takes you to do it and charge $50/hour. That's the price. Eventually you can charge $100/hour but that will require a bigger customer.

If the customer is small < $1M in gross sales per year - charge $50/hour
If the customer id medium < $1-5M / sales - charge $75
Over $5M - charge $100

The challenge you'll face is clearly defining the expectations and handoff so that you're not stuck doing stuff that you can charge for and always getting interrupted from past customers.

Answered 6 years ago

I don't agree with the logic behind charging different customers different prices based on their revenue. If I want to buy a car, the price is not determined by my income. Same with a house. Same with legal services. I guess in some extremes that's not the case (subsidized housing, state-provided legal resources, etc) but in general the price is the price and your income has nothing to do with that. Charging customers with less revenue a lower rate is, like it or not, a subsidy.

If you did provide lower rates to customers with less revenue, your higher revenue customers would be quite right to ask you why you're charging them more, if they ever found out you were doing that. Pricing practices that I can't defend if they become public are, in my mind, not a good idea.

That being said, whatever rate you pick, here's one bit of advice I'd very strongly encourage you to consider. Pick your normal rate, the one that applies with a (say) 3 business day turn around. Multiply that by 1.5. That's the priority rate - within 24 hours. Multiple the priority rate by 3 That's the emergency and weekend rate.

So, with $50 as the normal rate, the priority rate would be $75. The emergency/weekend rate would be $225.

The idea is, a single unreasonable client who wants everything "right now!!!!" can ruin your customer service for everyone and make your life miserable. Make "Right now!!!!" extremely expensive relative to your other rates, and incentivize reasonable expectations on behalf of your clients. You'll sleep a lot better at night if you do that, it'll be easier to stay focused on school (since you're not constantly getting "right now" requests), and (if your experience is anything like mine) your clients will understand and appreciate the rate sheet. It does in fact protect reasonable clients from very unreasonable ones, and it gives clients the option to prioritize things when they really, really need to.

Answered 6 years ago

I agree with Dan. The hard part right now will be estimating the time, so I suggest padding your estimate by 20-25% to account for that. If/when you come in under budget, your client will be pleased.

Be sure to use a contract so both sides are in agreement on what the project entails. And if a client balks at signing anything, avoid them. I suggest using Contract Killer 3 as a template for the contract. It helps make clear, in plain English, what the project expectations are, what happens if someone changes their mind and covers legal obligations.

Lastly, don't work for free or less for 'exposure' unless it's a non-profit you care about. Your time has value and most 'exposure' will not return a commensurate value unless it happens to be an incredibly high profile website (in which case they'll be able to afford you).

Answered 6 years ago

Sounds like you are playing the role of the web designer and web developer in those situations. If you consider yourself very very good with UI UX design people are willing to pay big bucks for quality work there. As far as the development side it's more about the timeline for development and how many bells and whistles. I've worked with small to medium sized businesses and do not think $250/hr is unreasonable or unusual for top quality design and development on a normal timeline.

Happy to discuss more just wanted to get my thoughts out to bring a bit more perspective in.

Answered 6 years ago

It depends on quite a few factors:
- How much experience do you have?
- How much available time do you have?
- What do you like doing?

If you can't commit full time to a project during the week because of school, you can focus on one element of a site design, and outsource the rest.

Will you be customizing existing themes or writing new ones completely from scratch? Pricing will vary based on all of these answers, and it's a broad spectrum.

I recommend some of these resources: (he's on Clarity too and you could chat with him)

I also recommend figuring out the ideal rate for the lifestyle you have or want:

Good luck - happy to chat more if you'd like!

Answered 6 years ago

It is better to charge them for whole project not according to per hour. Lets say a client have PSD of website and he/she wants you to convert it to wordpress. If that site is limited to 5pages then you should charge $500. If your client requires design mockup from scratch then you should add $100 , which makes $600 in total.
Another possibility here is that it requires more than 5 pages ,then you may charge $50 according to per page.
It is a good practise to charge with fixed amount as it satisfies clients by letting them know what total amount they are going to spent.

Happy coding !

Answered 5 years ago

This depends on who your client is, how much their revenue is, if the website will give them a ROI (return on investment), and how talented you are.

My agency ( does pricing based on what we estimate the time commitment will be. If we estimate the job will take 40 hours and our hourly rate is $x we simply charge $x * 40. We make sure to cap off the hours so clients don't take advantage of us and we don't end up stuck in endless projects.

Answered 4 years ago

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