My web agency is creating a variety of SEM PPC campaigns in the search networks, and I'm thinking of exploring the idea of bidding on keywords for my competitors' company names. Of course I wouldn't include their brand names in my copy, but I would leverage their keywords as terms to position my company. I'd be looking to bid on roughly ~400 keywords, therefore ~400 creative, ad, marketing, web, digital, performance agencies. I haven't strategized ad copy and landing page direction yet, simply exploring the concept first. What are the pros and cons of this strategy from your point of view?
If you can stand the cost (bidding on other brands costs a lot), it's a good way to capture customers from competitors
Answered 9 years ago
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