Hello world, we need to chose a tag management solution for Iconery.com. We are a startup so google GTM is very attractive. But, being able to connect the dots and understand/attribute conversions is also very important. What are our best low budget options besides google? Many thanks in advance for your responses.
You'll definitely want to checkout Segment.com. Not only do they provide a ton of integrations to send data to various apps, they also give you the ability to send that data into a data warehouse that you control, like Postgresql or Redshift.
This gives you the ability to join and visualize that data later with tools like Mode Analytics, Looker, or Chart.io.