Questions

We're a non-profit niche social networking company serving a minority group. We are have a volunteer working on marketing our pending web social network app, however as CEO, I'm looking forward to hire an expert in web marketing tactics mainly to help make our launch a successful one. The main role of the person is with helping us plan with our marketing strategies as well as helping us implement them. We are very hard pressed with resources, what's the best way to hire one which we can afford, at say a rate of $10/hr or even less. I really do not have trust in freelance websites because of the poor quality I've received from them so far.

You do not want cheap marketing -- period. It's better to have someone do the work pro bono (which is not out of the question given that you are a nonprofit) than to be paying $10/hour for someone to help you launch. If they are cutting their rates for you, they are unlikely to be doing their best work. If they charge $10/hour normally, they are probably not very good marketers. A few other people who have answered this question have suggested college interns; this might be a solution for you but I'm not sure how well-versed they would be in the nonprofit world or the subject matter at hand. I would think it might be better to find a college student who's digitally savvy and passionate about your cause rather than one who happens to be majoring in marketing.

Another option is to consider using a site like VolunteerMatch or Catchafire, which are marketplaces for digital professionals looking to put their skills to nonprofit work.

Alternately, one or two Clarity calls with a nonprofit marketing expert might put you on the right track to handling your marketing yourself. I am happy to take a call if you are interested; I'm a marketer who is on multiple nonprofit boards.

Good luck!


Answered 6 years ago

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