Hi, I'm in the process of upgrading and integrating into a new email marketing platform. I'm looking to get the following out of my email marketing campaigns. - drip (autoresponder) campaigns - event based email campaigns - targeted segmented email campaigns I feel like email marketing platforms like GetResponse/Aweber with their batch and blast mentality are on the decline. This is why I'm thinking of integrating with a marketing automation platform like Customer.io/GetVero to get more targeted email campaigns sent to the right leads in my database. Has anyone made the transition into using a service like Customer.io/GetVero to manage all you email marketing campaigns instead of a traditional email marketing platform like GetResponse/Aweber? Thank you!
A fine question. The two answers below address this nicely. I'm one of the founders of Vero. If you have any questions please get in touch, I'd be happy to answer.
I'd say that if you want to do the event-based automation then a tool like Vero is a good fit over the others as the ways you can push data into Vero (our Javascript API, etc.) are designed pretty much exclusively for this purpose :).
Answered 9 years ago
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