Chris HextonCo-founder and CEO of Vero (

Vero enables businesses to build message-based customer experiences across email and other channels. Interested in capital allocation, economic history, operational efficiency and sustainable growth. Self-funded for first five years. Remote team of 17 (and growing).

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A fine question. The two answers below address this nicely. I'm one of the founders of Vero. If you have any questions please get in touch, I'd be happy to answer.

I'd say that if you want to do the event-based automation then a tool like Vero is a good fit over the others as the ways you can push data into Vero (our Javascript API, etc.) are designed pretty much exclusively for this purpose :).

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