I am running a very large business conference in Chicago this August for Entrepreneuers, C-Suite Execs, and other motivated business leaders to professionally network and learn at a higher level. We are The Event for Personal and Professional Success. We have an amazing lineup of famous keynote speakers but I am having trouble finding speaker/sponsors to give short educational presentations to our attendees on various business topics they have expertise in. My goal is to trade the value of our events exposure for the experts educational content to our attendees. This is clearly a great opportunity for representatives or business owners to showcase their expertise and gain exposure for their brand due to the attendee profile of our event. It is an investment as it would clearly drum up some new business for them. Any advice on what type of person to contact or where I should find them? How should I approach them? How to start the conversation?
I'm going to give you a personal experience.
I wanted some business experts to join a panel of judges and this was my "execution plan":
Research universities and non-profits where this executives or business people give their time.
Why? Most successful people that can teach (both are different skills) feel the need to "give back". So many of them volunteer their time and money on universities or organizations.
If you find those who have this characteristics you will be one feet closer to actually being able to reach them. This is because they are "minded" in helping.
To approach them I will recommend an exchange where they are not benefit of your conference but someone else is. If you tell a company owner that teaches "entrepreneurship" in a university that you want him to give. "Speech or class" and in exchange you will give 10 tickets for his students, he will be much more receptive of the idea.
The other strategy is the one you mentioned and it actually focus on two feelings: possible new clients (leads) form the conference or ego. I would definitely go for the second one, and instead of approaching saying "you will benefit from this" I would go for inflating his/her ego.
Hope this could give you some ideas.