Questions

What is your recommended approach to selling a men's clothing ecommerce store?

We know we want to sell. The company has decent revenues but close to zero profit. Should we approach larger competitors? If so how should we do that? We are looking at a two month time frame.

3answers

Unless you have a decent traffic or hugely demanded items larger comps might no be interested.
Access to market is what leads companies to buy one another. I rencently bought a commercial cleaning company and merged it with my residential one to create an improved service with my people but leveraging the other company's subscriptions.

I would not buy based on services, but buy either access to data, people or market. So your approach can be based on that rather than pitching a retailer with zero margins.
Finding companies to pitch to is harder than it sounds and it literally simply comes down to you picking up the phone as much as you can.

Good luck!


Answered 5 years ago

Focusing on building an engaged community of raving fans will certainly grab the attention. Focus on a specific audience and milk it! Show competitors that you have a segment of customers that love what you have to offer and can potentially be used to purchase other items.

Hope that helps.


Answered 5 years ago

Wow, this is an interesting space to be in. Things are heating up and if you have some edge, I strongly recommend to pursue it further.

With the e-commerce boom, we are witnessing a lot of traction in men's wear, which was never the case earlier (about 10 years back).

If you focus on the basics, the rest would fall in place automatically. So, before selling you need to identify who your customer is. That's positioning. To which segment do you want to sell your products or services? Since e-commerce is a crowded place already, you need to choose who do you want to focus. Based on that you can design your marketing and promotional campaigns. And this will get you sales.

If you see merit in the discussion, I would be glad to assist you.


Answered 4 years ago

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