I want to build a disruptive real estate platform focusing on industrial property, especially office buildings. It will be about neither crowdfunding, nor a traditional marketplace, but about crowdsourcing tenants. I spoke to an investor today and he made it clear to me that problem-solving aside one of the toughest task will be getting users. So how can I get a massive crowd of would-be-tenants using my site? How do I growth hack a real estate platform focused on industrial properties?
Consider creating a kickstarter style interface with the new properties being the 'campaign'. You can almost follow the entire system and apply it to your model.
I have a background in developing disruptive technical solutions in the Real Estate training space.