I have a Google Adwords campaign running and it is not converting at all. I am doing lead gen for Interim CFO's & Controllers. Basically short & long term engagements for the startup community and middle market companies. We charge hourly, have over 170+ clients and work anywhere in the US but typically clients are Nor Cal based. Please help with an example.
It's important to understand the science of what people respond to and what draws their attention in terms of visuals, headlines, word choice, placements.
A couple of resources I would point to would be http://www.wordstream.com/blog/ws/2015/06/15/landing-page-inspiration (different strategies, examples of landing pages and what makes them stand out) and this infograph on color - https://blog.kissmetrics.com/color-psychology/?wide=1.
I hope you find them helpful. I do design work if you'd like to set up a call and discuss options.