Questions

I run an Online Marketing Firm in India. We have now completed our first year in business (after incorporation) and have worked with many Indian clients to help their businesses by providing services like Social Media, landing pages, content marketing, etc. We now want to launch the same in Singapore/USA/UK. One step at a time. How do we do that? How can we get clients in those countries? Thanks, Aayush.

Congratulations on your successful first year!

Here are some suggestions I can offer:

1. Focus on where you can add the most value to your targeted clients and promote what sets your organization uniquely apart from the competition. For example, India country market + social media marketing + specific market segment expertise will enable you to target potential clients more effectively than a broad approach where your message will get lost in the noise.

2. Reach out to the foreign government entities that have a presence in India and are helping foreign companies do business there. For example, the U.S. Department of Commerce has offices throughout India and these offices exist to help U.S. companies do business in India. The DOC looks for qualified local companies with expertise that can help U.S. companies coming to India. Contact them to find out how to become engaged in that process. The same is true for the UK, Singapore, and other country organizations.

3. Similarly, reach out the the India country representatives based in the U.S. (and other countries where you wish to do business). These are usually based in Washington DC or New York, with affiliate offices around the States.

Hope these suggestions help and best wishes for another great year!


Answered 5 years ago

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