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Great question! Not a lot of people know about this but is a technique used to help motivate others, particularly employees and team members for better quality, producton, etc... It pretty much harnesses the human desire for competition and makes simple management orders into a group effort through competition. Gasification I think has been used too by companies to entice greater consumer engagement like rewarding for more purchases or checkin in at different locations of the same business...


Answered 11 years ago

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