My time management training company is a fairly new startup - less than 2 years, and only now full time. At this time I am planning to take a signature talk about my time management success journey with an invitation for others to sign up for private weekend retreat workshops or host them for company groups, this is what I'm developing as the cornerstone of my brand for sustainable time management. I have multiple areas of expertise from work-life balance issues to creating individualized business systems, so I can work on personal or professional issues. I don't have any direct connections with the corporate world in any particular industry, so I'd be interested in hearing what industries you think might be interested in hosting a free or affordable lunch and learn with real content where I can invite individuals to join me for a retreat, or the company to book a retreat for their management/employees. Any tips on who to talk to and how to approach a company with an offer of this kind? If you have a company of 15-50, would this be interesting to you? What about leaders in companies up to 1000 employees? Thank you for your help!

Doing lunch and learns is a great way to get the word out about your business.

Here's the catch; who are you selling to?

Employees may be very interested in what you have to say but do they get to make decisions on how training budgets are spent? It's a real question. In some businesses maybe yes, maybe no.

People who are independent sales reps or commission-based may be more amenable to what you're offering. Think of real estate agents, independent sales reps, etc. They have the mindset of running their own business and may be interested in making an investment if you can demonstrate a return on their investment.

If you're chasing corporate business, maybe a lunch and learn in a neutral locale is the answer and invite training managers or HR types from many different businesses to attend.

Also, you need to question whether people will want a weekend retreat. In my experience, entrepreneurs and the self-employed like weekend events because it doesn't cut into business time. Employees prefer weekday events because they view the weekend time as their personal time.

I hope this helps a little.


Answered 5 years ago

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