I see multiple ways to do this. Paid Ads, Building a Featuring Account and building your own account with content creation.
1) Paid Advertisements
This is probably the most obvious way. Paying for people to see the photos of the artworks which can be presented in a video, photo or even photo set. There you can immediately link to shop the product. But I would actually link to a blog where you present the artwork individually. Showcasing the process that went into it. The artist behind the product - maybe even an interview. This way the piece gets a personality and is interesting even if the visitor decides not to buy in the end. From there you can link to an auction or sales page.
2) Featuring Account
Building a featuring account on Instagram is great to build an audience in a certain field. In this case, it would be about the kinds of artworks you are selling. Is it about paintings? Search on Instagram for artists sharing photos of their paintings and feature their content on this special account. This way you help them grow and they are more likely to link back to you and you are growing relatively quickly. This would require at least one upload per day. But ideally, you should share up to 5 reposts every day (and don't forget to properly attribute the artworks to the artists). This account itself is not - especially in the beginning - to just sell. It's to build an audience in your field. And from there you can link to your store. Or you can feature your own products every so often. I have seen people build such accounts up to 100.000 followers in less than 6 months. I'm pretty sure you can find some buyers in those numbers.
3) Building an Audience
This plays into the second part of the paid advertising answer. Building an audience by becoming a media company not an art selling company. Create interviews. Share the back story of artworks. Create a blog and link to it via Instagram and the other way around. People want to know more about art. How is it made? How can I do it myself? What is good art? And it's just a bonus if I am able to buy a piece as well. Instagram Stories is great to share your own process. Share insights with other artists. Let them show their process on your Instagram Story. Interact with other artists on the platform and build a community.
All these are just the beginning. There are endless opportunities. But I think it's important not to see Instagram as "I want to sell something now" but rather build connections and a following. And then interact with those people. Share your insights. And the works you are selling. Then people are much more drawn in and have a relationship with you and the work.
If you'd like, we can discuss this further in a conversation. I am very interested in these approaches and have built my personal Instagram account to over 25k followers.
Have an amazing day and enjoy the journey!
The best route is to establish relationship with established influencers in the market. Selling on social media is all about relationship - the key is to reach out and create a connection.
Secondly, Instagram is all about consistency and hashtags. Posting original, high-quality photos of your art objects on a regular basis, using optimized hashtags will result in a growing audience.
I've helped brands around the world increase their reach through optimization with varying budgets. I don't believe in "one-size-fits-all" approaches, as each market has a unique audience, product, and seller (you) - those are important considerations before launching any type of sales campaign. I'd be happy to schedule a call with you to discuss more in detail.
Wow! I'm surprised no one has responded to this.
Instagram has become a game changer for many businesses, similar to facebook changed digital marketing for ever back in 2004-2005.
First let me start by saying that in order to play the Instagram game, you must not play it like you do on Facebook.
Instagram marketing is all about getting to the trending feature of the main search page of the app. But although relatively speaking it should be easy since all you need is a Like, the psychology isn't like in Facebook where Likes are abound and freely given while shares are the kept only for valuable precious content - Instagram Likes are like Facebook Shares. both kind of hard to get for most businesses.
My name is Humberto Valle, I run a small digital marketing agency (www.Unthink.me) where we bring big business tools and experts to small growing companies. At Unthink, we play the game for several clients of ours (from celebrities, products, and teen influencers) here are some rules we crafted and follow that increase the chances for higher engagement on any given post:
--> this is assuming that by "selling" you mean generating traffic to sell and not the actual technical aspect of an API or software<---
1. Always, or at least 99% of the time show a face, your face, and no more than 3-4 people per image.
2. If you are monetizing or want to influence, you must never post before looking for relevant hashtags to use. Make sure to have a "Notes" on your phone so you can copy/paste them with ease each time. Instagram won't allow more than 30 #'s from last time I checked.
3. Unless you've spent a lot of money driving awareness to your logo, never start off with a logo in a profile picture. Have a professional picture of you, group, etc with branding but not just the logo.
4.Boosting posts: If you are to boost any post, make sure that is one that tells a story. Something that your target audience can see and instantly know what it is that's going on. Boosting posts is something any one with many followers does or has done to start.
5. Search for current buyers/users and Repost their content on your own feed. *you can use these images to announce a giveaway of sorts for others*
6. Boost user posts. (hire an agency if you have to get the right audience crafted for you)
7. Look for influencers but don't get greedy with their followers. Truth is that most people are not oblivious as to the value of having hundreds of thousands or millions of followers and so getting them to give you a mention or product placement post shot out will be nearly impossible unless you offer thousands. Instead, go for non-commercial influencers who simply enjoy posting and have no more than 20k or so followers. Make sure they are specific to your niche. Consider boosting a repost from them to be cross beneficial.
8. Steal competitor's followers by following them first and then going into each "liker's" profile page and liking, commenting or DM them when possible.
9. Use tools like https://boo.st/ to help you monetize. Use platforms like https://web.stagram.com/ to help you find the most trending influencer, hashtags, and posts in any given niche.
10. Use the live and timeline videos as much as possible to stay on top of mind of your current followers, don't focus only on acquiring new and ignore the existing.
I hope this has helped you, there isn't a black and white list of things to do to be successful, instead assume originality, post about yourself, make others smile and you are sure to have high engagements and ROI.