Questions

How can I get good traffic on my local real estate auction website?

3answers

The way I use to do this in Austin Texas...

1) Pull the property tax records for your county.

Usually you can purchase a physical CD with data for a few $100.

I use to purchase these every quarter, as #2 will change each time a property sells (tax data changes).

2) Lookup turnover threshold for your area.

Last time I did this in Austin, 3.2 years was normal threshold where people moved.

After the Houston flooding, it's anyone's guess how this number might work. Likely you'll have to come up with some other way to analyze data + I'll continue on about how I did this in Austin.

3) Start sending monthly letters to people who's tax bill address + property address are the same (owner occupants) providing them tips for staging their house for sale + providing coupons for local people to do staging work, like repairs + landscaping.

Also include a coupon for using your site at a discount to list their property.

Keep sending to these people, until they use your service (numbered coupon, so you can track them) or the property sells (property tax data changes).

4) There are many other strategies you can use with this data also.

For example, properties with common tax bill addresses are rental properties. You can stripe these (organize them into buckets) like between 2-5 properties or 6-10 properties.

Each bucket has a different marketing approach.

All sorts of imaginative ways to market to these people.

5) I share this technique with every realtor I meet.

So far no one has every used this technique, that I've told.

You're welcome to call me to talk more about this, if required.

I'm way out of Real Estate, so happy to share anything about this your like.


Answered 2 years ago

The real estate market is hot, hot, hot right now. I am not sure where you are located, but there are many options. My first question would begin with what kind of a budget do you have for advertising? Starting with free advertising, I would recommend your local newspaper with online listings, online sites like Kijiji or CL, Facebook groups and other online listed sites. Reach out to mortgage brokers who may have investors looking for more properties. Maybe call some local management companies for rentals, they have access to investors, and likely have a few houses in the mix as well. Look for other community boards that you can post a well-worded and visually pleasing notice. I can go on and on about this, and that's just the free options. Set up a call with me, if you want to continue brainstorming this idea. I wish you luck!


Answered 2 years ago

It depends. It depends on your locality. In case of US market where a locality is no more than 50,000 people with some 12000-14000 people with the online presence, social media is the best and most economical way to promote. But as I mentioned before, it depends on a lot of factors. To start with - create a badge and collaborate with small brokers to promote your website. You will need a good incentive for brokers. It will be great if you can provide me your locality and link to the website for further evaluation.


Answered 2 years ago

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