Questions

What marketing strategy should I use if I am about to launch a mobile app?

Any advice i can get on marketing strategy please? Facebook ads, PPC? I have a limited budget.

4answers

It depends.

Do you have a documented view of your prospective customer journey?. If not, this is a thing you should
do

You must have heard this before. Any product or service could be a vitamin (good to have), pain killer(temporary relief) or a pain reliever (long term relief). What kind of product you have decides the kind of Marketing Strategy.

You go to a super market for vitamins, a drug store for pain killer and a hospital for pain relief. Juxtapose this with your channels for marketing.

We can have a call if you wish to discuss more. I am quite affordable. Call Me.


Answered 3 years ago

This is a very common question for folks looking to launch an application. It's funny because people spend all of this time developing product features and building and engaging experience but often get to the end of that road realizing they are less than fully prepared to get the app in the hands of their target users. The good news is you aren't alone, and there are a ton of ways to get your app marketed towards the intended group. The not so good news is that there isn't a silver bullet, one size fits all solution. The even more so not so good news is you have a limited budget (which limits even further your options to rollout a comprehensive marketing plan.) But dont worry, many boostrapped entrepreneurs have been able to go out and get their first downloads using sweat equity and a little bit of luck. There are some "check the box" tasks you can handle now (many of which are outlined in various blog posts out there.) In addition, there are some other things you can consider like utilizing social media to build an audience, leveraging a blog to drive SEO (free traffic is better than paid traffic) and build credibility with your audience, and even some offline/brick and mortar style strategies you can consider as well. A big part of how to market starts with where your users are already and what their affinity is for being marketed to through various channels. Once you start there you can consider working your way back towards some simple, but effective solutions to start getting your first downloads. It won't be easy, but it can be done.

Happy to connect and share more ideas and app-specific strategies you can consider.


Answered 3 years ago

I can help with some ideas on paid options but if your budget is limited, the best thing you can do is have some solid strategy on garnering positive reviews. We've used some genius ones I've learned over the years to help, especially on new apps. DM me if you'd like to talk!


Answered 3 years ago

Yes, you can use paid ads, Facebook, Google etc., but it won't get you far if you don't have $100k+ funding.

What you need is something that gives you 100,000 users while spending $0. This is the task of a founder, and it's difficult. Possibilities are Guerilla Marketing, PR-Stunt, Partnerships with bigger brands and a lot more. Let me know if you want to find an idea.


Answered 3 years ago

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