Once you identified ideal client profile (companies based on revenue, geography, etc.), how do you find the decision maker within that Company? How do you reach out to offer your services?
There are excellent answers here already, my comment is to add to those: network amongst your clients, before your peers and competitors.
Join the associations your clients join, attend the events your clients attend, learn through the same channels your clients use. This is how you will know who to target and how.
Answered 6 years ago
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