I co-founded a consumer finance business earlier this year that helps US consumer decrease their debt burden using innovative payment solutions. We have been live in the market for about 5 months. We would like to choose a final name for the business that we can use going forward (we have been testing several names) and want to develop a proper strategy to do this. I would love to connect with folks who have significant experience in branding for B2C companies with traditional marketing focus (and emphasis on direct mail).

That's good advice from Mark and Ryan. You'll also want to take into account practical factors such as existing trademarks and the availability and price of corresponding domain names.

Answered 7 years ago

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