So, Basically our application helps users to plan their travel, visa requirement and other cultural aspects of the destination countries. Connect travelers with local tour guide. We save travelers time and make travel painless.
There's a lot of marketplaces where you could promote the app to avid travelers. I work mostly in the travel space, and building an audience is always the hardest part, especially since there's so much competition.
You have two great options, and the first I'd say is to create a press release.
You can get listed on a wide variety of networks and get media exposure and brand awareness to start boosting your user base. For all of those new users, implement a follow-up strategy that encourages them to become paid users within 2 weeks.
Happy to chat further!
This is a very broad question, and some crucial information is missing - this means that any practical answer given won't be accurate enough for your needs (I'll explain):
There is a different marketing strategy for each of the services that you provide, and for each of your target market groups (types of users). For example, I assume that some people are only looking for help with the Visa aspect, and others want the private tour guide service.
My advice would be for you to first check:
1. Which service is the most expensive/costly to market (cost per user)?
2. Which of your services are most profitable (per user, after marketing expenses)?
3. Which of your services is the most sought after/requested (not specifically from you, but in the market in general)? and by which type of user (for example, the most sought after service is assistance with Visas and the target market is usually 30-45 year olds from US)? Knowing the age group, for example, helps you determine where to market your service (for example you would prefer to not advertise this specific service on Instagram).
You can check all the above with a fairly low marketing budget.
Only after you have the above information should you start marketing, because this way you will market the most profitable service to the best suited target market. After you start with this, you can market your other services (if you choose to).
I've successfully helped over 300 entrepreneurs and I'd be happy to help you. Good luck
It's not the paying users that determine who is interested in the product. It's the value you add to those who are traveling. When you highlight this with your messaging and channels, it creates a difference in who responds and how.
I know from working in the travel industry (and traveling myself), that there is a lot of value to the app that specific target markets would go for. But you have to identify who they are, what customer journey they go on and how (as well as when) they would respond to you and become fans. When you map that out, it will become easier to target and use specific channels that get results.
I can help you more, if you would like. :)
There are a lot of startups out there that's doing this right now. Even big companies are doing this. The travel industry is a competitive space.
Depending on your goals, there are a lot of different ways to approach it. I would do a good amount of content marketing because it requires a very low budget and can help you grow organic searches for your services in the long run.
Start with pushing out a lot of guides before even launching the product and start building your email list, so that you will have a bunch of loyal users once you launch.
Please never forget that you are solving problems being faced by the travellers so as a special focus join various groups on FaceBook and other social media sites. Further post various articles and short videos focused to solve problems faced by the prospective travellers. I wish you all the best
Your low hanging fruit may be partnering exclusively with:
1. a bridal magazine site
2. a wedding registry site
The travel-related services you offer are great for honeymooners and babymoons.
1. partner with Y Combinator, et. al
In each case offer an exclusive service package. You could process purchases in a way that provides a percentage to the partnering platform. I'm available to detail this process on a call.