Questions

We are a software development company with only 8 employees but all of us are seniors in different fields. We have developed 2 products from scratch for a big international company with over 35k employee (6-12 months developments). One of them is an app which is mandatory to use for all of the 35k employees. We passed all request from integration with Active Directory, SAP, GDPR, Russian legislation, Penetration tests and a lot of paperwork which are highly demanded if you are working with an international company.

It is amazing to read how much your company has achieved. To attract the corporate clients as you have talked about, you must sharpen your marketing skills.
The way enterprise technology and software companies need to approach marketing themselves is evolving and it is imperative to leverage tactics that will produce real results. To maximize their investment in marketing initiatives, organizations should look for strategies and tools that have the most potential to engage decision makers by proving that they understand what challenges their target industry faces, that they are a thought leader and have a unique solution that can provide substantial ROI.
Webinars are particularly useful, because by requiring people to exchange their contact information to register, you will be able to build your contact database and engage in marketing or sales activities with those contacts in the future. There are few things more powerful from a technology marketing standpoint than your target buyer saying to themselves, “That solution worked for another company just like ours, so maybe it will work for us to?” That is the point behind client testimonial videos.
You can read more here: https://www.insivia.com/7-key-marketing-strategies-technology-software-companies/
Besides if you do have any questions give me a call: https://clarity.fm/joy-brotonath


Answered 3 years ago

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