I will be teaching a self-defense course that includes understanding violence, fear-management, deterrence, and de-escalation strategies, physical self-defense that is rooted physiology and natural movements and self-defense law

The 3 more relevant pricing models in this case would be:
1. competitive Pricing - comparing the prices of your competitors and then setting your price accordingly (if you are new in the market, then perhaps lower. If you have a 'brand name' then perhaps higher).
2. Value pricing - basing the price based on the value that the course gives your clients (in THEIR eyes).
3. Bundle pricing - combining numerous services/products under one price tag - this gives a feeling of added value for the clients/customers.
In this case, I would combine the value method + the competitor pricing. If possible, try ask clients what they would be willing to pay (offer at least 3 options, all of which are ok for you). You can either ask them directly (at least the first group), or you can setup a 3 different landing pages (Wix) with 3 different prices, and see how people respond to each price. I am happy to explain more on this if you need.

I've successfully helped over 300 entrepreneurs and would be happy to help you. After scheduling a call, please send me some background information so that I can prepare in advance - thus giving you maximum value for your money. Take a look at the great reviews I’ve received:

Answered 2 years ago

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