Questions

Hi, I would like to mail in envelope my own recorded video to the board of directors of some public companies as a way of approaching the new prospected customer. Not everyone is on LinkedIn and even if they are, they might not be active. In the video I define multiple elements, e.g. show awareness what is happening in their company as a reference point for contact, show some work I already did for them such as PowerPoint presented research involving financial results, elevator pitch to what I offer, etc. Obviously they are aware of their own financial results but the reason for such presentation is to build the trust, credibility and to be attractive and to get their commitment. The purpose of this is doing the High Ticket Closing deal with them on web appointments. So the video on CD, recording myself, is basically a method on client acquisition to close the deal. I'm approaching high hierarchy people (C level) so there is no room for failure. First call to action is to get them use the CD, put them into computer and play the file. Second call to action is to schedule appointment with me. I am being extremely worried because of their potential anxiety about incorrect assumption the CD involves harmful files such as viruses or malware. If C level member of the large company thinks something like "I have no idea from where that CD arrived and who sent it. Surely I'm not going to open it, particularly not on work computer in the office. It could be key logger, it could be worm, etc." then this is instant loss of deal for me. I still had to pay cost of CD, shipping (very expensive from our country!), envelope, invested massive amount of time in doing PowerPoint presentation, etc. Could anyone please suggest me what could I do to assure them the CD is fine with SAFE to be used file (video) uploaded on it? Receiving CD in the envelope out of the blue from stranger, envelope being in hands of CEO/CFO etc. the next thing that might follow is CD being in trash without touching it and the main anxiety element is harmful file. What could I do? I have four ideas but neither of them are good enough: 1. include in envelope a letter with email style signature at the bottom: my full name, my photo, my contact details, linkedin link, calendly id. Obviously my real info. 2. include printed parts of Annual Report (most recent year) on paper but only the ones that I'm using (the values) in the video. Highlight important values with marker pen. 3. printing the special, maximum convincing, physical label on the front side of CD. Surely additional expense but could bring massive benefit. 4. calling them (gate keeper) and announcing the post delivery of envelope. Not good either.

It is getting increasingly hard to find computers with CD drives, and the best case scenario is that the corporate boss is going to ask someone lower in the rung to watch it and the chances of that happening is very low.

Would suggest reading up on what is now termed as Inside sales, a strategy that thousands of SaaS startups are using to reach out to enterprise clients, without a feet on street team.

https://www.ringdna.com/blog/what-is-inside-sales


Answered 4 years ago

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