Questions

I am currently creating a business plan for a future business. This is my first time creating a business plan and I am confused on what a traction section in the business plan looks like for a business that does not exist yet. Startups.com has shared some example business plans here for anyone struggling with their own plan: https://www.startups.com/library/expert-advice/top-4-business-plan-examples

Hi,
For a business that does not yet exist you would have to put a projection in your business plan. Then put what tool you would use to create the traction that will generate the sales.
A traction is therefore what you will or are using to create the traffic to your product. How well are your clients buying into the product and what success are you seeing from what you have been putting out.
From what I am understanding from traction it would means that your product would have to be off the ground already .
As a retail branch manager for almost 40 yrs I had to create branch marketing that would generate the sales to give my branch the profit that was projected for the period.
Some of the things you can look at to create that traction is
a) Discount on particular product/products for a specific time.
b) Cold calls with specific follow up schedule
There are others but feel free to set an appointment.


Answered 3 years ago

Unlock Startups Unlimited

Access 20,000+ Startup Experts, 650+ masterclass videos, 1,000+ in-depth guides, and all the software tools you need to launch and grow quickly.

Already a member? Sign in

Copyright © 2024 Startups.com LLC. All rights reserved.