Depends on your goal.

Many times leveraging https://Meetup.com is a far better solution.

Also using Direct Mail, rather than Digital Marketing, for Virtual events can be highly effective because hardly anyone is willing to do the minimal work required to do Direct Mail.

If you do this minimal work, likely you'll be the only Direct Mail piece a person ever receives for a Virtual Event.

✅ TL;DR (Too Long; Didn’t Read)
Yes — but start small.
Test one engagement platform with a real audience and compare results. Look at retention, interaction, and how it impacts follow-up actions (like signups, purchases, or referrals). What works for a 500-person webinar may flop in a 10-person workshop.
Don’t overinvest upfront. Engagement tools are only as valuable as your ability to make use of them in real time — and post-event.

🧠 Full Answer
If you're asking this, you're probably trying to improve outcomes from your live sessions — not just make them look better.

Here’s a smarter way to approach it:

1. Try Before You Buy (Big)
Not all engagement platforms are created equal.
Some tools boost participation. Others create noise.
Start with one small live event and test features like:

Live polling (Mentimeter, Slido)

Breakout rooms (Zoom, Butter)

On-screen reactions

Post-event surveys

In-app Q&A or upvoting

2. Measure What Matters
Don’t judge the tool by how “cool” it looks — judge it by:

✅ Retention during the event

✅ Participation rate (polls, Q&A, chats)

✅ Follow-up action (Did people book? Buy? Refer?)
That’s how you’ll know if it’s adding value or just adding clicks.

3. Audience Size & Energy Matter
If you’re doing a 5-person intimate training: minimal tools, max connection

If you’re hosting a 100+ webinar: tools like Slido or Hopin can keep the crowd moving

But the best “engagement tool” is always a clear message and strong delivery. Don’t let tech compensate for a flat event.

4. Platform Fatigue is Real
Too many features can distract or overwhelm your attendees.
Your job: make interaction effortless, not obligatory.

🔍 Common Mistakes
❌ Overbuilding before you test
→ Don’t lock yourself into a fancy platform without testing it live.

❌ Ignoring your audience's tech comfort
→ Know if your people are tech-savvy or just barely Zoom-literate.

❌ Thinking tools = engagement
→ Tools help. But value drives attention.

Final Word:
Try one tool in one session.
If it improves connection and conversion, you’ve got your answer.
If not — it’s just another shiny thing.
Hope this helps