Hi, have you considered this open source ad server? http://www.revive-adserver.com/ It derives from one of the biggest ad servers, that used to be Open Source but continued commercial. This system allows different publishers, sites, statistical insights and more.
This all depends on your income targets. Tip: If you're looking for highest rates, you'll avoid new grads like the plague. They have no experience, so you're talking about competing on price. For example, I work as a Fractional CTO... charging... well... a massively high hourly rate + percentag...
Yes, it is possible for someone to run Facebook ads alongside a direct mail campaign for real estate. In fact, many real estate professionals use a combination of online and offline marketing strategies to reach potential buyers and sellers. By using both digital advertising on platforms like Fac...
Most of those are very good at syndicating content. Because Facebook doesn't do much in terms of copyright infringement, people can take great content from other places and use it for their own pages. If you do that and include a paid strategy behind it, you have the ability to grow your page qui...
A tool we love to use is Adespresso (Adespresso.com). There you can easily create Facebook ads in a much more intuitive way than you would in Facebook's own power editor. Adespresso also automatically creates A/B tests for you, letting you ad a ton of images, headlines and text and creating mul...
Hi there, it depends on what your end goal is. Are you looking for page likes or you want to send traffic to a landing page on your website in order to get leads or sales? If you can give more clarity on what your business is about and what you are trying to achieve, then I'll be able to give y...
It's actually very smart to do it the way you are doing it. We do this all the time and have tested it extensively. What you want to do is to see if your ad is getting enough "reach" at the 20 cent click level. Reach is the amount of times your ad is shown. If there aren't many others bidding, ...
Hi, if you need to uncover new interests, you might find Facebook Graph Search useful (you need to have your Facebook language set as English US before anything else). Start typing this phrase into your Facebook search bar: "Pages liked by people who like XYZ" - this will open a list of the m...
It depends on the economics of your revenue model but as a general rule, $3.00 is the high point and $1.00 - $1.50 is the target range.
The first thing you should do (if not done already) is analyze your current traffic. You have to make sure a good percentage of your visitors are actually sticking around to either watch the video or at least enough to look at your other content. If this is not the case, then improving targeting...